Thursday, April 17, 2014

Jayesh Pamar: 3 don't do's for startups

On Sunday, April 6, 2014 Jayesh Pamar was keynote at #unConferenceApr6 in Nanaimo.

Jayesh is CEO of, a startup from Saskatoon that’s now making waves in Vancouver. He's also a gracious guy who's willing to share what he's learned.

I asked him, at very short notice, to tell me about his 3 “don’t do’s” for startups. He said...
  1. Don’t think big. Think BIGger.
  2. Don’t think about it too much. You’ll find out what you need to know (and do) as you do it. Do it!
  3. Don’t be afraid of failure. Learn from it. Wear it like a badge.
Here's how he says it, recorded at Vancouver Island University at the Startup Nanaimo #unConferenceApr6 event.

Thanks Jay!

@hanspetermeyer on Twitter

Wednesday, April 09, 2014

Good water, good beer: Why Ian Adams wants to work with BC's craft beer sector

I recently produced a business profile for Ian Adams as part of the CVWebPosse enriched business directory service. One of the questions I asked Ian was, "Who's on your client wish list?" His answer: BC's craft beer producers.

Why does Ian want to work with craft beer peeps?

A couple of reasons. One, because he sees a connection between the ethos of craft beer producers and his interest in working with innovative, environmentally conscious businesses and organizations.

Two, because, as Ian puts it, "Good water, good beer." It's one of the reasons Ian is a sponsor of the Cumberland Community Forest initiative to raise $1.2M to acquire watershed forests

It's true, protecting the forest means Ian (and 1000s of other mountain bikers) will have more access to world-class bike trails in our Comox Valley backyard. But it also means that he's part of securing clean water for his community. For those of us who dream big, that means our dream of a Comox Valley craft brewery will have that most important part of the good beer recipe: good water.

So, if you're a craft brewer in BC, give Ian a shout. He's on your side. For several very good reasons.

Contacting Ian

Check out Ian's profile at to learn more about Ian Adams and what he's up to. You'll also find his Twitter and telephone connex there. Or contact him directly via or

The CVWebPosse profile series

Working with I've launched a "rich" profile series for the Comox Valley web / tech sector. This content helps build profile for individual businesses (they are encouraged to take this content and embed it on their own websites, blogs, Facebook pages, and more), and for the region's web / tech sector generally. It's similar to work I'm doing with the Comox Valley Farmers' Market and the region's local food sector. It's providing a template for work I am starting on Vancouver Island innovators at 

Content is key to building business presence online. People are tired of advertising. They want to know who you are, they want to know what motivates you. They want to know that you're looking for them as a preferred client – like Ian Adams is looking to work with the craft beer sector. 

If your business can use this kind of help, be in touch. We can talk about content that works for you (articles, video posts, photo essays, and more), and how to move it online (and in print). Please be in touch via I look forward to working with you.

@hanspetermeyer on Twitter 

Saturday, April 05, 2014

Why do "live event" reportage? Because it works.

Boris Wertz cuts the cake with CEO Jack Newton, from live-event coverage of CLIO's birthday party in 2013.
Live event reportage gives viewers/followers on social media networks the opportunity to discover and participate in events at a distance. It's a service I provide, and it's one clients love because it produces results: content that can and is repurposed – by me, and by clients – for better exposure and engagement.

I use still photography, short videos, and text to capture the highlights and the context of events. These “Coles Notes” of events often become the basis for post-event blogs and articles for news media.

Here's an overview of my advocacy for why event organizers (and trade show participants) should be using live event reportage

Samples of recent tech/business-related live event coverage

My coverage of the 71st Truck Logger Convention was the top journalistic coverage of the event. It subsequently led to two articles in BC Business

My coverage of GROW conference (an event with lots of savvy social media and photography participants, as well as many business journalists) was rated #3 among folks doing live event coverage. This was subsequently the foundation for an article in Douglas Magazine

I covered the first Island Summer Tech party for Innovation Island. This was subsequently the foundation for an article in BC Business

I covered the Nanaimo Pub Summit (one of only three North American Pub Summits leading up to the Dublin Web Summit of October 2013), which led to a post at Vancouver’s

And yes, I covered CLIO's 5th birthday party. That became a post at

Tools - hardware, software, networks, etc

Principle tools before, during, and after the event include:
Primary social networks include: 
Secondary social networks include:

Rates, testimonials, contact info

For more background on me and my work, and to be in touch, see

Tuesday, April 01, 2014

Coming soon: the Vancouver Island Innovators profile project

Who needs innovators?

Vancouver Island does. We need them in business, government, and community. We need them in stewardship, forestry, technology. We need them in food and culture.

That’s where this new project comes in: I'm proposing to do profiles and interviews to help innovators tell their stories, the stories of their startups, projects, businesses, and organizations. Interested in being featured? Interested in nominating someone? Be in touch via 

FMI go to the project site at - and yes, it's hosted on a new Vancouver Island-based blog platform called

About is one of the recent innovations from Vancouver Island. It connects with my Evernote (which has all my notes everywhere) and turns Evernote into a blog-writing platform. is so cool it won Nanaimo's Input Logic crew the Pub Summit in May 2013, which took them to the international Web Summit in Dublin in October. It also won them "gold" at Evernote's DevCup competition in August 2013. Pretty impressive. Kudos to the guys in Nanaimo.

@hanspetermeyer on Twitter

April 1, 2014